Looking for more effective ways to stand out with your audience. Then it's important to learn what is interactive content marketing is. Good content is not enough after all. You need to find the most possible ways to get close to your customer. A good option is an interactive content marketing strategy.
Captivating quizzes, eye-catching polls and immersive surveys are the weapons that capture target audiences' attention.
In this blog we will learn interactive content marketing is another way to get valuable leads and how effective and powerful this marketing is.
Get ready to enjoy
We are going to deliver a complete overview of interactive content marketing.
Interactive content marketing is a way to capture the attention of your target audience. As a result, this technique helps to keep them engaged. Interactive content marketing requires active participation from the audience. However, there is a question about how this interactive content marketing works.
Many types of interactive content marketing work include Quizzes, Surveys, Polls, Games, Videos, social media interaction & more.
Content interactive strategy used in various market industries. Let's get some more details in the next section of the blog.
Interactive content marketing is the door for small or large industries. It helps companies to find new and unique ways to engage their customers through digital participation.
B2B or B2C customers may find different ways to get engaged. Business audiences expect in-depth information and industry-specific insights and find value in product demos or digital reports.
B2C purchases are often more impulsive. It requires visual and easily digestible content, such as
With the details information below, you should be able to narrow down some ideas to apply in your interactive content marketing.
Quizzes are a highly engaging form of interactive content marketing. It can entertain, educate, and inform. It easily fits with any brand and industry. The key is to get success in your quizzes interactive content marketing is relevant to your niche.
Let’s look at the top industries Interact serves and the conversion rates for those industries.
|
Industries |
Overall Average |
|
Coaching/Courses |
Start to lead: 44.9% Start to finish: 59.1% |
|
E-Commerce |
Start to lead: 37.6% Start to finish: 55.5% |
|
Service Providers |
Start to lead: 42.2% Start to finish: 47.3% |
Quizzes allow you to
But if you just put the quizzes on your page your work is done then you are wrong. Follow this step to find out the best possible output.
Especially in social media, polls and surveys are the most commonly used types of interactive content marketing. It's easy to set up and quickly can get valuable information from the audience.
Valuable information includes
Surveys are more in-depth ways to collect information from the audience. For interactive example, a food delivery service could create a survey that asks customers about their favourite
This information provides valuable data and shows customers that their opinions are valued. As a result, it can increase customer loyalty.
Another powerful tool for interactive content strategy is a calculator. Especially it's a great strategy for B2B and B2C marketers. It will help to get a more engaging and customizable user experience. According to the survey interactive calculators are mostly used in the Software as a Service industry. Its around $141 billion in 2022.
The interactive calculator helps the user to understand more specific scenarios so that it can increase the investment in this content. A huge part is done by the use of an interactive calculator to collect the user data.
Industries can vary in the use of the interactive calculator. There are several types of interactive calculators. Includes
According to your niche, you can use different types of interactive calculators to get more specific data.
Videobots are an excellent way to collect amazing insights. Brands can use this strategy to increase their business's overall leads and revenue. By adding quality full video content the conversion rate is increased by approximately 80%.
Those websites post quality videos in any form or page to have a better SEO rank than others. You can use many types of videos including
Suppose you launched a product in the market. But it's really hard to explain it to the audience. So an interactive video can do this job quite easily.
Creating successful interactive videos depends on several steps
Image sliders also improve interactive content marketing. It helps to break up the large test of any page and more pleasing to the audience. As a result, it grabs audience attractions.
You can easily create quality images with an AI image generator. Image sliders help to increase engagement and help to learn more about your business and products. we share some of the best free image sliders below
One of the most common types of visual content is infographic content. You can use statistics, copywrite content and other valuable information in this infographic image. This image positively impacts SEO. When your audience engages deeply with this infographic, it signals to search algorithms that your content is valuable and relevant.
Not only does interactive content simply consume information but also has many benefits as well. According to the Content Marketing Institute, it's a powerful tool for the B2B marketer.
Let's check some of the key advantages of interactivity in marketing and why is interactive content important for business.
People love to interact. So interactive content marketing has 52.6% more engagement than normal static content. Interactive content can answer questions, click buttons, or perform other active tasks. It feels like the user has control of the content.
A 360 video will be a great interactive example because a user can easily see where he wants to see. But A normal static video has no option so it's a limitation. we are not saying normal static video is bad for marketing but interactive content is more engaging among the user or customer.
If we give a more specific interactive example: e-commerce business websites now use more 3d or 360 images so that users easily check the product more realistic way. So it's surely a plus point for the seller and user also.
Digital marketing professionals saw a huge engagement of interactive content which is around 66%.
On the other side, the interactive email engagement ratio is 52%.
Another survey was done by the Mediafly customers. In this survey, they found that 94% higher increase in content views than normal static content.
Surely this strategy increases your content marketing efforts, driving sales and increasing the sales graph.
Businesses invest more money in it every year,
with 14% of their marketing budget going towards it in 2023
Yes Sir !!! We already know a sentence that says, “value for money. “A static image is not so costly, but it does not get the engagement it should. On the other side, if you want to boost your ROI and high engagement in your business, then invest in informative content marketing.
But if you are worried about the budget, then make a balance between these two (static and interactive content ). You can consider interactive content and static content as your content marketing plan.
The right approach helps you to achieve your business goal. When you get some revenue, shift your plan to interactive marketing.
If you are looking to improve the reusability of your content, then interactive content stands in the first position. According to the survey, 77% of participants use interactive content for reusability.
It's pretty clear that respect for visitors is pretty high using this interactive marketing. We can easily predict that interactive content will replace static content near future.
Suppose you have most of your content in static format so what should you do to change them? You can change it to multiple-form quizzes or 3d format.
You can also change the pricing plan to a responsive calculator so that it can be more engaging than before.
As a result, it increased the sustainability level of the company and you do not need to craft content from scratch.
So, we already know that interactive content marketing is gaining more interaction than static ones. As a result, it helps to gather more leads. Interactive content captures relevant data from their visitors, which will help personalize marketing campaigns.
From the customer's perspective, it will be less risky. Customer share their email address with a company that has created something that helps them. So, Whether you use quizzes, white papers, games, or other engaging content, make sure the content is relevant and valuable to your target audience.
This way, you can maximize your lead connection and achieve better results for your business interactive branding.
What is the common marketing goal? The answer is a better user experience on your website. It's really important for any marketer. A better user experience is the path to more customers and positive responses.
88% of online shoppers claim they only don't go back if the user experience is good on an online website.
On the other hand, you can get better results just by improving the user experience. It almost increases the conversion rate to 400%.
Interactive content marketing is the banger for any website if they want to increase better user experience. It helps to improve the learning experience for a customer.
Interactive marketing helps to learn about a brand's products or services more engagingly.
This interactive content helps to get leads. As a result, you can make adjustments to improve the user experience by monitoring response rates, completion rates, and other metrics.
Ordinary content makes your brand ordinary
Interactive content makes your brand powerful and well-known
Interactive content marketing is a game changer for increasing your brand value. It will surely differentiate your brand from others.
Suppose two different e-commerce companies promote them in two different ways. One company uses an ordinary old content marketing strategy. What is their strategy helpful in the long run?
Conversely, another e-commerce company uses an interactive content marketing strategy. They use different types of interactive content as their blog post, sales page, and social platform. Also, use a chatbot for smooth conversation. Which one is more effective?
The answer is interactive content marketing. A better solution for any business type is to attract an audience and increase total brand value.
Interactive content clearly engaging content, Without any doubt.So when people like the content they will share it on different platforms. So with that, your recognition goes high and also the brand value. People search for your brand and it will also increase the click ratio for your brand .
Higher engagements mean more sharing and linking opportunities leading to increased organic search results. As a result, you get traffic from social media platforms.
It will overall help you rank easy your content page from the other competitors.
So after learning what is interactive content marketing, its types and why it's important for business then is also essential to learn how to create it. let's follow some of the steps to get better output from your interactive content plan. Here’s a guide on how to create interactive content successfully.
Interactive content marketing is not just engaging your content, it's transforming your sales and business marketing strategy. It's a valuable asset in your SEO strategy and overall your digital marketing campaign.
After learning what is interactive content marketing, Ready to elevate your content strategy?
we will give the best wishes for your consistent growth in interactive content marketing. So what are you waiting for?
