TikTok is a short-form video sharing platform that allows users to create and share videos up to 3 minutes long. Launched in 2016 by ByteDance, it quickly gained popularity, especially among younger audiences. It thrives on viral challenges, music-based content, and creative filters. The platform's powerful recommendation algorithm pushes popular content to users’ feeds, making it easy for creators to gain visibility quickly. It has grown into one of the most downloaded apps globally, making it a significant player in the video sharing market.
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